Who am I?
I am a 30-something Social Media Strategist who after working for award winning advertising agencies for many years, has launched a consultancy business named S L Social. You can have a nosey at my social profiles here: Instagram | Twitter | LinkedIn
I have been described as passionate, intuitive and stylish…But I like to think of myself as more of a girl next door! I do however, have a strong drive to succeed in everything I do.
My experience in my career and on SLStevo compliment each other and infuse my content as I constantly strive to be on top of the latest trends; be it beauty, fashion or technology.
Past and present collaborations include La Redoute, Benefit, L’Anza and Rimmel and I have appeared in editorials for Pure Beauty magazine and Glamour, as well as a Channel 4 TV appearance in November, 2013 to showcase my beauty cure for acne. Full media pack can be found here.
When & why did I start blogging?
I have always had a strong passion for everything in the online world as well as beauty products…so I one day thought, why not combine the two!
I started blogging on 4th October, 2008 when I temporarily moved back to my parents after a break-up. As I surrounded myself with friends & family, they complimented me on how good I was at knowing how to apply blush in the right way and always managed to pull a stylish outfit together at the blink of an eye. So, I thought wouldn’t it be amazing if I could show others the little tips I have learned over the years – and what better way than via YouTube. I has no equipment, room setup or plan – I simply sat in front of my parents digital camera and filmed! No editing just a quick upload to YouTube. Overnight, the video gained loads of views which boosted my confidence. From then on in, I started to slowly add more tutorials and set up presence on social channels.
As I am committed to my career, time has always been limited on my blog, which is why, I believe, I am not as popular as some of the other bloggers out there. But timing in general was not so much in my favour…When I created my first video the whole beauty bloggers craze hadn’t even started, now it’s the most popular blogging category shortly behind fashion. Almost like I missed the boat! But I still continue as it’s my passion. Everyday I take new photos of upcoming products, my new nail colour, my outfit and makeup I am loving – so I choose to continue to share it with you all
What to expect from SLStevo…
My interests, whilst all revolving around design and looking good, vary from beauty to art to interior design and fashion! This blog is a home for all my love of these things. The Lifestyle Edit contains little snippets of advice based on things I have experienced in my 30+ years…including work, finances, family, love and blogging advice.
I love finding new beauty products and creating tutorials and reviews to help others get the best from their purchases. I am open to any questions you may have and love to inspire my followers.
I hope you find useful hints and tips from my blog and other social channels.